As I continue to grow, or attempt to grow, my business, I continue to "cast the net". Not everyone I, or you, reach out to is going to be a home run. Also, I don't go too wide with the net because I know there are places that I can't help and there are places that I can definitely help. However, I say yes to almost anything if a business thinks I can help them. And I keep reaching out to those places that I think I can do something for and hopefully they will respond in a positive way. You have to put the ball in play to even get the chance to score. You know??
Hi! So I was on a long drive from Vegas to southern California and I realized at some point instead of listening to the radio or doing nothing, I should be utilizing my time much better than I was at that point. Thankfully, I had some personal development type of audio books on my phone and was able to play them. The one that was on at the time was the #askGaryVee book by Gary Vaynerchuk. I recommend it to those in business or looking to start one. It gives some really practical and actionable advice that can be deployed immediately. Or, if that's not available to you maybe some phone calls to family or friends you haven't spoken with recently might make sense. I think Tony Robbins said it best (not verbatim here but...) It's not a lack of resources, it's lack of resourcefulness. Make the most of what you have. That's all I got! Have a great one!
Briefly...the side hustle is what keeps me engaged in my other interests. While I'm trying to build a new business, Craig McKim Business Development (shameless plug), it's just not there yet. It's okay but for the time being, I have to supplement. I've been involved with this other industry for a long time so it makes it easy. Plus, I don't have to spend a lot of time on it as it is mostly part-time or on call. So if there is something that keeps you tuned in on your business by giving you a break and keeps you whole and you love doing it...get out there and do! I recommend it!
After realizing I kind of screwed up, I thought I might mention...follow up. On Friday, I promised a prospective client that I would have a proposal to them on Saturday. I got it to them via email late Saturday but Saturday nonetheless. Then I didn't follow up the next day. When I contacted them on Tuesday asking if they had any questions they said they had never received the proposal. (shit) So they went 3 days thinking I dropped the ball, which bugs me to no end. And this coming after they had gotten absolutely no response from another biz dev/marketing company. They had to soured, right? Thankfully not. I re-sent the info and follow up immediately to be sure they got it and they did. Soooo...follow up after first meetings or when you agree to complete a project by a certain time is an absolute "must". Let my mistake be a lesson to some and a reminder to all.
Good afternoon, everyone! So, I was interviewing with another potential client and we got on the topic of business development and marketing, of course. I asked her what she is already doing in that regard. I asked if she was doing any social media, to which she replied "Not really. I don't really like doing social media. I'm kind of shy." I said "Okay. I get it. Are you carrying business cards?" She said "Yeah. I carry business cards all the time!" "Great! How often are you giving them out?" She said "...never..." Now, I'm no Chris Bache at logomix.com but I'm pretty sure that's not how it goes. LOL I know it seems simple and a little ridiculous but just let this be a reminder, if you have cards...use them. It's quick. It's simple. It's why you have them. You want people to remember and contact you. Give them out. That's all I have today. Have a great one!